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The site kennedysbarbershop.com.au states the following, "Stroll into Kennedys Barbershop and youll immediately feel at home in a comfortably manly atmosphere that harks back to the days when barbershops rivalled pubs as popular places for men to hang out and socialise." We noticed that the website stated " At Kennedys Barbershop youll find a comforting atmosphere of classic barber chairs, timber panelling and gleaming mirrors." It also stated " Familiar and welcoming are just some of the words our customers use to describe it. Located on the free Freo Cat Bus route." The header had barbershop as the highest ranking keyword. This keyword was followed by barber, barbershop Fremantle, and barber Fremantle which isn't as urgent as barbershop. The other words the site used was hairdresser. hair is also included but could not be understood by search engines.